The genesis for DainikJagran was in the year 1942. The year when the freedom struggle of India reached its crescendo and found expression in the "Quit India movement". DainikJagran was launched during this time with the vision of our founder, the revolutionary freedom fighter, Late Shri Puran Chandra Gupta "Create a newspaper that would reflect the free voice of the people". This vision was as much a reflection of the time when it was propounded as much as it is relevant to us today. Even as on today, when DainikJagran markets control the political destiny of the largest democracy in the world, the vision continues to guide us.
The tradition of truth that Shri Puran Chandra Gupta heralded was carried forward by literary stalwarts like Shri Narendra Mohan. Apart from strengthening Jagran's editorial stance, he embarked on a drive towards modernization and building interaction between the paper and its readers.
And thereafter began a trail of expansion :
In June 2005, DainikJagran entered into a strategic alliance and partnership with Independent News and Media Plc. The company shortly after went public in 2006.
DainikJagran has explored newer content delivery platforms over the last few years. The e-paper is one such expression. Another content delivery platform was explored was the Short Code service 57272. Widening the distribution chain has been an important development. Today, DainikJagran is being distributed across various hotels, airports, trains and educational institutes. Its news portal Jagran.com is the world's largest portal amongst Hindi categories. The next wave is to explore more on various types of content delivery platforms.
Apart from DainikJagran, the flagship brand JPL has also launched 2 more newspaper titles :
A 24-28 page bilingual morning compact newspaper targeted at age group 18-35 from SEC A,B1 residing in Mini-metros of North India. Launched from Kanpur & Lucknow in December 2006.
I next is what is most relevant and meaningful not convention and rules for the sake of them. It is interactive, integrated and inventive. It is an agent of change not continuity.
The essence of I next is seeing things with a different perspective. It will attempt to always seek below the superficial, expose different dimensions, be meaningful rather than material, and be the nerve centre of our readers' minds.
Weekly tabloid format newspaper and will editorially cover topics on lifestyle, health, fashion, food, gizmos, shopping guides, etc. Apart from this, there will be contests, coupons, puzzles, quizzes, crosswords, polls and other interactive devices involving the use of our short code 57272.Apart from this there will be an online version called www.jagrancityplus.com which will become the hub of all city related information. The portal will in due course of time get into an e-commerce model developed for the city. The heart of the product is interactivity at various levels – offline and online and on the mobile platform.
City Plus is targeting at selected upmarket residential localities and local gathering joints like the malls, multiplexes, coffee shops, restaurants, clubs, gymns, hospitals, etc. Therefore, we're targeting the English reading , premium, upmarket , high profile, decision making audience.