Changing Behavior- Creating Sanitation Change Leaders

Reckitt & Benckiser India Limited launched “Dettol Banega Swachh India”, a 5-year ambitious program to address the rising need of hygiene and sanitation in India. The project aims at:

  • Drive behavior change towards hand hygiene, through numerous awareness initiatives such as the School Hand Wash Program and Young Mother’s Program
  • Improve sanitation facilities by working with NGO partners to identify areas across the country, to support the development and maintenance of cleaner toilets

As a strategic step, RB India collaborated with Jagran Pehel for a project to drive behavior change towards hygiene and sanitation across 200 villages in Uttar Pradesh & Bihar.  Through the initiative, the program will reach out and work closely with 500 PRI members, 500 natural and faith based leaders, 500 ASHAs/AWWs and two lakh mothers directly to drive a positive behavior towards sanitation practices. Various activities like training of Panchayati Raj Institutions members using toolkit, exposure tours, Sanitation Chaupal, Capacity Building of frontline health workers through game shows and folk shows for sensitizing mothers. The progress will be monitored at each step and the achievements of change leaders will be recognized across these 100 villages in Bihar covering Bhagalpur district and another 100 villages in Uttar Pradesh covering Varanasi, Kannauj and Etawah districts.




Akhho Me Akkash


Gender Barabar


Pehel Introduction


Annual Report