Jagran Pehel

Pehel, literally meaning ‘initiative’

’Pehel’, literally meaning ‘initiative’, signifies our effort as a change agent for inclusive and sustainable social development and our commitment towards amplifying people’s voices.

Jagran Pehel, A Division of Shri Puranchandra Gupta Smarak Trust, Shri registered under Societies Registration Act 1860, promoted by Jagran Prakashan Limited, has been actively involved in awareness generation aimed towards behavioural change and advocacy on social issues through innovative means of mass communication throughout the country. Pehel works across a diverse spectrum spanning sustainable livelihood, hygiene and sanitation, health, education and gender.

Jagran Pehel started its operation in 2002 with a strong presence in the Hindi heartland of the country and across Jagran footprints (namely Bihar, UP, Jharkhand, Punjab, Delhi, Uttarakhand, Haryana, Madhya Pradesh, Chhattisgarh, Maharashtra, etc.)

We partner with multilateral/bilateral agencies, Government and Non-Government Organisations to create synergistic effects by building upon the existing strategic approaches of both, partners and ours. Our endeavour is to improve the quality of human life by designing and implementing programs that advocate and promote healthy life, equity and equality for all towards an empowered community so that they can contribute positively to the society.



To improve the quality of human life through self-dignity, community education, self-efficacy and in longer run to bring about behavioural change for all round development of society.


To develop a healthy and informed society that provides for a holistic and sustainable development of the people in a responsive social order.


Key Focus Areas

Swachh Bharat Mission

Corporate Social Responsibility

Sustainable development – economic, environment and social sustainability

Health, Hygiene and Sanitation for All

Education for All

Gender Equality

Population Issues

Poverty Alleviation

Water Conversation & Environment Protection


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Nominees with Awards